Portfolio | Heby Galicia

My portfolio is a trailer of my work

Tecmistore - Fly with Style

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I conceptualized the campaign claim and photo session focused on the flight of the Halcones (falcons), Tecmilenio's mascot.

7 With the launch campaign, we achieved a complete sellout of all existing inventory, subsequently driving the establishment of a permanent Tecmistore on the central campus of Tecmilenio Las Torres.

Tecmilenio - Digital Skilling

I co-created the concept and creative strategy for Tecmilenio's annual campaign, "Aprende habilidades digitales" (Learn digital skills). Additionally, I crafted a series of copies and key messages for the campaign's deployment across traditional and digital media.

Heineken México - "Hola, Sánchez"

The communication strategy for Heineken Mexico involved the creation of fictional characters resembling their delivery staff, hence the introduction of the character 'Sánchez.' In my role as a scriptwriter, I developed the script for episode 13 of their internal communication strategy, titled 'Hola, Sánchez,' where I captured the language and humor of Heineken's employees through the character of Sánchez. Additionally, I crafted a narrative inspired by the multiverses seen in Marvel movies.

In collaboration with Colectivo TMS, we summarized the achievements of Heineken delivery drivers at the conclusion of the 2021 cycle.

Tecate - Socio Tecate ft. Facundo

Collaborating with Colectivo TMS, I developed a scripted series for internal communication micro-capsules explaining the Socio Tecate program to Tecate shopkeepers and restaurateurs. These micro-capsules employ a friendly and humorous tone to convey the program's key points effectively.

OMT (Mexican Organization of Translators) - San Jerónimo 2022

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I conceptualized and designed the image of the International Congress of Translation and Interpretation, San Jerónimo 2022.

8 The inspiration for its image draws from the skull in Hamlet, as a nod to the congress's edition titled "Ser y dejar de ser" (To Be and Ceasing to Be). The remainder of the design serves as a representation and reinterpretation of Saint Jerome's desk in the 21st century. Saint Jerome is historically recognized as the patron saint of translators.